Blue-collar jobs app Apna registers 12 million job vacancies during festival season


Apna, a start-up that helps Indian blue-collar workers find jobs, recorded 12 million openings in the September-November quarter, saying job demand shows the economy is recovering after the collapse of the pandemic.

Apna, which became India’s 27th largest unicorn this year with a valuation of over $1 billion, said it enabled more than 37 million interviews during the festival season this quarter. It registered 5 million new users on its first week app from September to November.



“The surge in new jobs, users and interviews we witnessed during the festive season confirms that India is back on the road to recovery after a difficult year,” Manas said. Singh, chief commercial officer of Apna.

According to Apna, hyperlocal opportunities, higher pay and greater efficiency have led to increased applications for a variety of roles. “Jobs in demand” on the platform were callers, back office staff, sales executives, data entry operators, accounting, finance, marketing and business development managers . There was also demand for office assistants, delivery partners, retail professionals and drivers

Byju’s, Teamlease and Shadowfax used Apna to hire professionals during the festive demand. Apna said it has observed an increase in demand for jobs in the metropolitan cities of Delhi-NCR, Mumbai, Bengaluru and Kolkata and in Tier II cities like Hyderabad, Pune, Lucknow, Patna and Ahmedabad.

Apna’s app includes more than 70 communities for skilled professionals such as carpenters, painters, pagers, field sales agents, and delivery personnel. Apna communities have enabled users to grow their professional networks, improve their skills through peer learning, and find gigging opportunities.

India’s gig economy has grown tremendously over the past decade with the rise of tech platforms like Ola, Uber, Swiggy, Dunzo and UrbanCompany. According to a report by consulting firm Boston Consulting Group (BCG) and the Michael & Susan Dell Foundation, more than 200 million people are considered part of the gig workforce worldwide.

According to the report, India’s gig economy is expected to triple over the next 3-4 years to 24 million jobs in the non-firm sector from the existing 8 million.

The report estimates that the gig economy has the potential to create up to 90 million jobs in India’s non-farm economy alone, process over $250 billion in labor volume and contribute to 1.25% (approximately) to India’s gross domestic product. long-term product.

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