Deborah James raises £75,000 as InTheStyle charity t-shirt sells out in just hours

Lady Deborah James took to Instagram on Thursday to announce that she had collaborated with In The Style on a new clothing line.

The 40-year-old mother-of-two, who has terminal bowel cancer, shared the poignant caption alongside snaps of herself and her daughter in the clothes.

She said, “I’m so excited to finally be able to share (at least part of) a project I’ve been working on for several months now. With the @inthestyle team, I created and designed a collection of beautiful clothes to hopefully make us all look good and feel good!!!

“The main collection isn’t quite ready yet, although some of you may have noticed recently that I was wearing a whole host of beautiful floral dresses – which I can confirm were worn for my visit to the Prince William!”



Dame Deborah James shows off the T-shirt – the first piece to come out of her clothing collection

“I can’t tell you how this partnership got me through my hospital stays and kept me away from cancer. For years I’ve always talked about ‘Dressing up to make you feel better’ and over the past few months all the ups and downs, being in and out of the hospital, s Dressing in nice clothes and putting on Lippy made a difference in my journey. .

“Today though, as a sneak peek, I wanted to share something really special….. As you all know, I’ve always had a quote close to my heart… ‘Rebellious Hope’ so @inthestyle have kindly agreed with me to release a Limited Edition Exclusive Edition T-shirt in aid of @bowelbabefund which is available to order through the @inthestyle app NOW, with 100% proceeds (minimum £7.08 per t- shirt) from the sale of each will be donated directly to the Bowelbabe Fund for Cancer Research in the UK.

She added that although she may not be there for the launch of the rest of the collection, she is “delighted” that all proceeds from the collection will benefit the Bowelbabe Fund for Cancer Research UK.

“Know that I had so much fun designing and organizing everything and I hope you have the same fun wearing it x.”



Deborah posed with her daughter Eloise
Deborah posed with her daughter Eloise



The dress she wore when Prince William visited Deborah at his family home for afternoon tea is included in the collection
The dress she wore when Prince William visited Deborah at his family home for afternoon tea is included in the collection

The sun reports the collection sold out quickly with the first batch of 10,000 pieces in less than an hour last night raising a whopping £75,000.

Another batch of 10,000 was then released, which also flew off online shelves almost immediately, bringing the total funds raised to £140,000.

Deborah told the publication, “I can’t believe how fast it sold out, I’m blown away once again. I loved making and creating the ITS collection, it’s been such a beautiful thing to change my mind about cancer.

“The charity t-shirt is just a taste but I’m so proud. It’s a quote I’ve used time and time again, and rebel hope is most definitely how I’ve lived my life.

“We all need to find light in this rebellious hope, to keep the flame burning in the darkest hours.”

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Elizabeth J. Harless