Google launches a complete digital fashion COLLECTION of clothes you can’t wear

Google is releasing a free collection of digital clothes that you can ‘wear’ for social media snaps, including a coat designed by Tinie Tempah (but will anyone be fooled?)

  • Google has released a full collection of digital clothes that you can’t really wear
  • Google Pixel 6 users will be able to “try on” a coat, dress and playsuit
  • They upload a photo to a website, then choose the item they want to “wear”
  • An image is then emailed to the user for uploading to social media.










Google has launched a line of digital clothing that cell phone users can “try on” – without ever touching an item of clothing.

The free 12-piece collection, which includes a cinched-waist metallic playsuit, shimmering quilted coat, and futuristic dress shoulders, does not physically exist and is simply a number of cutting-edge digital simulations created using 3D software.

But fashionistas can see themselves “in” designs by uploading a snapshot to a designated website and selecting the piece they want to “wear.”

The piece is then layered on top.  Pictured is stylist Bettina Looney in the piece she designed

Google has launched a line of digital clothing that cell phone users can “try on” – without ever touching an item of clothing. Fashionistas can see themselves “in” designs by uploading a snapshot to a designated website and selecting the piece they want to “wear.” It is then layered on top. Above, one of the models (left) seen on stylist Bettina Looney (right), who designed it

The 12-piece collection, featuring a cinched metallic playsuit, a glittery quilted coat and futuristic dress shoulders, does not physically exist and is simply a number of cutting edge digital simulations created using a 3d software

In the photo, Tinie Tempah in the coat he created

The 12-piece collection, featuring a cinched metallic playsuit, a glittery quilted coat and futuristic dress shoulders, does not physically exist and is simply a number of cutting edge digital simulations created using a 3d software. In the photo, Tinie Tempah in the coat he created

The digital garment is then overlaid on the original image, creating the illusion that the person is actually wearing the piece.

The end result is emailed back to the user and can be shared on social media, making it seem like an upscale piece has been added to their wardrobe.

Digital fashion has been around for over five years, but it’s only been in the last couple of years that it has really taken off.

In 2019, a translucent, computer-generated dress made by “digital fashion” house The Manufacturer sold at auction for £ 7,800, after Canadian tech executive Richard Ma bought it for his wife.

Other companies like Tribute Brand and DressX, which have partnered with Google on the new range, have a huge range of digital clothing ranging from £ 20 to £ 200. The Google x DressX Material You collection is available for free.

Writer Jack Guinness 'models' the digital coat he created, available on trial in two different colors

Users upload a picture of themselves and a final result is emailed back to them

Writer Jack Guinness “models” the digital coat he created, available on trial in two different colors. Users upload a picture of themselves and a final result is emailed back to them

Digital fashion has been around for over five years, but it's only been in the last couple of years that it has really taken off.  In the photo, the complete Google x DRESSX collection

Digital fashion has been around for over five years, but it’s only been in the last couple of years that it has really taken off. In the photo, the complete Google x DRESSX collection

Nike and Gucci are just two of the big brands that have jumped on the bandwagon.

Virtual in-game fashion is already a high-value market, which is expected to reach £ 36bn by the end of 2022.

Players can change their character’s appearance, often at a cost, meaning that games like Fortnite, which has over 250 million users worldwide, would earn around £ 220 million per month in sales of virtual clothes (the skins as they are called).

It is seen by some as a solution to fast fashion and the environmental damage caused by the industry as a whole.

Sophie Butler strikes a pose in 'the New Romantic' play she designed for the digital range

Sophie Butler strikes a pose in ‘the New Romantic’ play she designed for the digital range

Kyle De'Volle in the bold piece 'Pixelation' from the collection

Radam Ridwan

Kyle De’Volle in the collection’s bold ‘Pixelation’ piece (left). Right, Radam Ridwan

It also gives image-conscious influencers another way to change up their look without spending too much time, effort, and money.

However, critics wonder if buyers will ever place the same value on a digital item they can never wear.

The Pixel 6 x DressX Material You collection was designed by famous names such as musician Tinie Tempah and writer Jack Guinness.

Tinie Tempah said, “As we continue to embrace this tech-driven world, we are constantly online and dependent on WiFi, 5G and radio waves. I wanted to design a jacket that doubles as protection against these elements, while still being stylish and practical.

“When designing my garment, I used the Pixel 6 to scan objects such as furniture, industrial equipment and clothing to understand how things were produced, which helped inform my ideas. and my inspiration.

“We already have avatars and online versions of ourselves, so it’s amazing that we can have virtual outfits as well. I really enjoyed exploring the endless possibilities of technology and our phones with Google Pixel. ‘

Advertising

Elizabeth J. Harless