Molly-Mae is selling her old clothes as part of a new PLT feature
“I have hundreds of PLT parts… it would be great to encourage people to buy them from me”
Molly-Mae will be selling her old clothes as part of a new Depop style feature on PrettyLittleThing, with proceeds going to charity.
Yesterday, Molly-Mae showed off PrettyLittleThing’s new resale feature for Official Retail Journalclaiming that the feature would be part of the app and allow customers to resell their old clothes from PrettyLittleThing and various stores.
Molly-Mae said the move would encourage young women to shop more sustainably.
She said: “It won’t just be PLT parts – you can sell pretty much anything there, which obviously encourages sustainability tremendously. It’s encouraging girls to think “it’s actually in great shape, I don’t need to throw it away, why not encourage someone else to buy it”.
There’s currently no launch date for the feature, but Molly-Mae said the team has been working on the launch for “months” and has “the potential to really disrupt the fashion industry. “.
As part of the resale market launch, Molly-Mae will sell her own clothes and donate proceeds to charity.
She told Retail Gazette, “I have hundreds of PLT parts…would be great to encourage people to buy them from me.”
PrettyLittleThing has previously been criticized for encouraging shoppers to engage in a throwaway culture and continuous shopping. During their Black Friday sale in 2020, the brand was selling items for as low as 8p.
Molly-Mae was recently named Creative Director of PrettyLittleThing and said The sun she often works for the brand from 9 a.m. to 10 p.m.
She said: “One day I arrive at 9am and I don’t leave until 10pm – it doesn’t stop. I wasn’t surprised by the amount of hard work involved in being creative director, as I think I gradually accepted the role.
Since her nomination for the role, Molly-Mae has been planning her first fashion show for PrettyLittleThing and as part of this show she wants to enhance the brand’s “disposable” reputation.
Speaking about her upcoming collection, Molly-Mae said she wants customers to “love” the pieces and “constantly wear them”.
She said Official Retail Journal“One thing I will say is that our people who produce and work on our clothes are not working day in and day out on these pieces to make them disposable fashion. We want people to love these clothes and wear them constantly.
“With this collection, we’ve worked really hard and created pieces that will be timeless, and that girls can keep in their wardrobe, so it’s not disposable fashion.”
Featured image credit via Instagram @mollymae
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