Nike asks for brands to make and sell virtual shoes and clothing in the metaverse

Boarding the Metaverse Train, Nike filed several new trademark applications that could indicate the sportswear company will sell virtual shoes and apparel in the not too distant future.

Oregon-based Nike filed for NIKE, JUST DO IT and the swoosh logo on Oct. 27, according to Josh Gerben, a trademark attorney who has filed more than 6,500 trademarks for clients.

On October 28, he filed additional applications for the Air Jordan and Jumpman logos, according to CNBC.

DailyMail.com has contacted Nike with a request for comment for this story.

Speaking to CNBC, Gerben said the filings “would very clearly be a nod to this idea of ​​metaverse,” adding that they also provide protection for the company if others try to use the mark. Nike.

Nike has filed multiple trademark applications that could indicate the company will sell virtual shoes and clothing in the Metaverse

Oregon-based Nike filed for NIKE, JUST DO IT, and the swoosh logo on October 27

Oregon-based Nike filed for NIKE, JUST DO IT, and the swoosh logo on October 27

On October 28, he filed additional applications for the Air Jordan and Jumpman logos.

On October 28, he filed additional applications for the Air Jordan and Jumpman logos.

“If you want to control your brands in this world, it will be easier if you only have records of virtual goods,” Gerben told the outlet.

“You can imagine the value that the Nike name or logo holds if you were simply selling, so the more protection you build into your brands, arguably the more value you add to the book value of the company.”

Nike is also looking to hire people with metaverse-related jobs, according to Fashion law.

On October 23, the company posted a job description for a virtual materials designer

On October 23, the company posted a job description for a virtual materials designer

On October 23, the company posted a job description for a virtual materials designer.

This role “will play a key role in redefining our digital world, bringing us into the metaverse and increasing the capabilities of our team,” says the job listing.

Nike has made strides in using their clothing and sneakers in a virtual environment before

Nike has made strides in using their clothing and sneakers in a virtual environment before

Nike has already made strides in using its clothes and sneakers in a virtual environment.

In 2019, Epic Games, the creator of the popular game Fortnite, partnered with Nike Air Jordan on branded outfits, Bloomberg reported.

The company has also partnered with Roblox.

The move comes about a week after Facebook rebranded itself as Meta in an effort to distance itself from the harsh criticism it has received from lawmakers and users and to realize CEO Mark Zuckerberg’s vision of getting users to work and play in virtual world environments.

The Metaverse is an environment similar to the OASIS of the Ernest Cline novel and the hit Warner Bros. movie. Ready Player One.

The fictional OASIS, created by a Zuckerberg or Steve Jobs character named James Halliday, allows people, including the novel’s protagonist, Wade Watts, to don helmets and enter a virtual world where they can be born. anyone or do anything, all from the comfort of their own home.

In OASIS, users can create avatars, including characters from popular movies, such as the Iron Giant (pictured)

In OASIS, users can create avatars, including characters from popular movies, such as the Iron Giant (pictured)

The move comes about a week after Facebook rebranded itself as Meta in part to meet CEO Mark Zuckerberg's vision of getting users to work and play in virtual world environments.

The move comes about a week after Facebook rebranded itself as Meta in part to meet CEO Mark Zuckerberg’s vision of getting users to work and play in virtual world environments.

People enter a virtual world where they can be anyone or do anything, from the comfort of their own homes.

Users can create avatars, including characters from popular movies, such as the Iron Giant, so that they can look anything they want from the moment they wake up until the moment they go to bed.

They can go to far-off worlds on climbing trips with Batman, visit faraway places they could never afford in real life, or become best (or greatest) friends with people they don’t. never encountered in real life.

Snow Crash by science fiction writer Neal Stephenson, published in 1992, tackles the subject.

After a global economic collapse, the United States was divided into different regions owned by powerful organizations and entrepreneurs who use their regions for various purposes, often of a nefarious nature.

People spend a lot of their time in the “Metaverse”, a virtual multi-player world where people own virtual homes, visit “bars” and go hunting for celebrities.

Stephenson is credited with coining the phrase “metaverse” as the Internet’s successor.

WHAT IS THE METAVERSE AND WHY ARE PEOPLE SO HAPPY?

The “metaverse” is a collection of virtual spaces where you can play, work, and communicate with other people who are not in the same physical space as you.

Facebook explained, “You will be able to hang out with friends, work, play, learn, shop, create and more.

“It’s not necessarily about spending more time online, it’s about making the time you spend online more meaningful.”

As Facebook leads the charge with the metaverse, he explained that this is not a single product that a company can build on its own.

“Just like the internet, the metaverse exists whether or not Facebook is there,” he added.

“And it won’t be built overnight. Many of these products will not be fully realized for the next 10 to 15 years. ‘

Elizabeth J. Harless