PF Chang’s now sells clothing and kitchen utensils

PF Chang’s new clothing line includes hats, jackets and hoodies. / Photo courtesy of PF Chang’s

PF Chang’s fans can now cook dinner at home in a PF Chang’s wok while wearing a PF Chang’s bucket hat.

The Asian casual dining chain Thursday launched an online store sale of clothing and kitchen utensils. The swag includes hoodies ($45), bomber jackets ($75) and socks ($15) for the wardrobe and mugs ($20), cutting boards ($45) and knives ($85-$100) for cooking.

Chang’s said the new channel will help it connect with customers on a more experiential level and “fit into their lifestyle.”

“The new range continues our goal of creating exciting experiences for fans of the brand,” CEO Damola Adamolekun said in a statement. In addition to its more than 300 restaurants worldwide, Chang’s business also includes packaged sauces for retail sale.

The clothing store is online-only at this time, but flagship locations in places like Las Vegas and Hawaii will eventually sell the items, Chang said. The line will be renewed twice a year.

Some items, including a T-shirt and a pen, were already sold out Thursday morning.

Chang’s joins other restaurant companies in getting into the apparel business, including Chipotle, Dunkin’ and Taco Bell, as they look to expand their brands beyond their restaurants.

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Elizabeth J. Harless