The carpenter who learned to make furniture for his home and succeeded on YouTube

Luis Escobar set up his carpentry workshop in a small garage and quickly became an influential figure

With his welder’s mask, using a chainsaw or wearing safety glasses, Luis Escobar (31) can record a comprehensive carpentry tutorial, or perform in front of a camera to entertain an audience. “Take it out of the corner of the century. -I can’t control Tuca. -Who? takes that kind of license for and so they follow that. No boring posts or tutorials: I learned the trade taking washed-out dunks with good background music, talking about any subject, be it soul, R&B or smooth hip-hop . Who said only cooking shows could do that?

Luis Escobar’s platform of excellence is YouTube (Furniture Project), which has seen a steady increase in subscriber numbers during the pandemic. “As there was nothing to enjoy, people started to beautify their homes. What they asked me the most was how to set up work spaces at home with functional desks, for the home office. “They currently have 616,000 subscribers asking for new content. Those who follow him do not only think of making bedside tables. There are people who start their own business and learn like them based on tutorials.

Luis Escobar was not born with a carpentry profession. yes as a communicator, because Marketing and Advertising Studies. He tried to enter a world reserved for the few who, at some point, believed it would be his. His first works had won prizes (Diente, Obrar and Fiep). “I thought that with that I was going to enter an agency with certainty. I also had to start with an internship to start and that stopped me because I was already working. He was tall. They didn’t close the calendar either. He paid for his education with his job at Soda Bottlers. I presale. His customers were happy, but he lost his job because the company closed.

Carpenter Youtuber Luis Escobar imitates a CS video game with equipment from his workshop

At the same time, Escobar had started to climb small carpentry workshop, It was his hobby. He had discovered that a neighbor had an unused garage. So he rented it and paid for it. ,Until then, all I had learned was through YouTube to make my own furniture. Like all self-education based on trial and error. He had some furniture and some money. He also says that the Spaniards had little material, and that the Spaniards included machinery which can be obtained here. He learned with videos in English, even in Russian… by watching how he did it.

And this is how it was built for his duplex, in which he lives with his companion Antonella, various pieces of furniture while artistically filming step by step in this small space. He made a coffee table for the living room from pallets given to him by the factory where he worked; A TV stand and a closet for clothes. Later he got the order and he also filmed them. At the time, the content represented no income. It was the way to start. And Youtube naturally became their platform because videos tend to be longer. Woodworking takes time.

,This is what I have been living since 2018. When they fired us all from our jobs, the compensation helped me equip the carpentry shop and focus on the material., When I was investing, the fear was purely because you don’t know what’s going to happen, you don’t know if it will work or not. The only thing that kept the work going was faith and perseverance”Recounts the moment when he decided to embark on his project alone and make a living from it.

His YouTube videos are very comprehensive and designed for different skill levels.

“At first I made the video out of shame, speaking slowly. I did everything myself,” he says of the first recording. He filmed, edited and even mixed the background music in a very traditional way. , based on what he learned in the tutorial. With the advent of the pandemic, there was a huge change in the way they work. The audience grew, sponsors came and they formed a team to run the business. “Being alone, we have become five. I hired a filmmaker, an editor, someone for social networks. It was sudden. My job demanded it.

Luis knew he had something new on hand and there was a vacancy for him in Argentina. And he took advantage of what he knew as a marketer and advertiser. He put a lot of creativity into it, playing with shots and camera movements. “I made a mix of blogs, tutorials and music videos and put it in a blender“, underlines the influencer, who is a restless man. When carpentry, which was a hobby, became his job, he looked for another: music. “I study singing in a music school dedicated to African-American styles, the 50s, soul, jazz, blues, all genres. And we started a band called spirit islandSince March we rehearse, we cover, it’s always very green.

His tattooed hand also represents the Afro world. They are indigenous faces from Africa, Asia and the Americas, inspired by a mural he saw in Rio de Janeiro, called we are oneWhen we went on honeymoon with Antonella, I saw this mural, I liked it and decided to tattoo it on my arm.

Influencer carpenter Luis Escobar creates one of the most requested tutorials during the pandemic: an industrial-style desk

Louis says he sometimes meets his audience on the street. They are grateful that these tutorials exist for learning in Spanish. Others learned the trade. ,Thanks to you, I devote myself to it,” he told her., “The public is super grateful,” he says. He knows exactly who is watching him. People between 25 and 60 years old. The little ones are not yet very interested in carpentry, which requires a lot of time and a lot of tools.

,The more time you devote to this trading, the more money you can earn. Hours of dedication will pay off. All carpenters have a lot of work and a busy schedule,” he pointed out. And he adds: “With this job, you can be the breadwinner.”

Some time ago, the influential man had a large workshop which enabled him to do a better job. He is no longer taking orders because his schedule is shifted for the rest of the year. One of the projects he commissioned involves working on scaffolding that a client is remodeling. They even gave him odd jobs: theming a room with Star Wars-inspired panels.

Her dog Pipo does not move from the bed she made for a tutorial
Her dog Pipo does not move from the bed she made for a tutorial

The influencer served on the TV show’s jury for a few months last year beautiful house, hosted by Eugenia Tobal on Channel 13 and which was pulled due to lack of ratings. He really enjoyed the experience and thinks it would have been better if he had a bigger budget.

His dream is for a digital platform to have more content with an 8 episode series format. It will be a question of building a motorhome to travel the country. It is also looking at more television formats that audiences can participate in.

In the meantime, it offers new content on all of its networks. Louis is beholden to the digital world for his audience.

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