The River Festival returns to Collar City on July 17 – Saratogian

TROY, NY – The Downtown Troy Business Improvement District welcomes everyone to downtown Troy’s historic River Street for the River Festival on July 17 from 11 a.m. to 5 p.m. River Festival is a free, carefully curated celebration of art, music, crafts and culture that is fun for all ages.

The streets will be filled with vendor stalls for shopping, family entertainment, food, drink and live music in addition to the diverse offerings of shops, bars and restaurants along the pedestrian area. In total, nearly 100 merchants and local businesses are taking part. River Festival is the fun and free way to spend a great day exploring Troy with your friends and family. To see the full list of Festival attendees, visit

As the Hudson River is such an important part of Troy’s history, River Festival is designed to mimic the flow of the river by encouraging visitors to wander the streets of downtown Troy. Attendees will be able to sample products, watch unique demonstrations, learn about local nonprofits, and purchase all types of handmade items from talented artisans, makers, and artisans. Take a break to refuel with a cup of coffee or a snack and enjoy fresh baked goods, tacos and quesadillas, burgers, frozen treats, and more. Live music will play on the RadioRadioX and Mirth Films Stage at the corner of State and River Street from 1 p.m. to 5 p.m., while No Fun will rock the block across the street. Youngsters will enjoy everything from face painting, balloon animals, story time and chalk art in the kids’ corner on Second Street.

“Before the pandemic, the River Festival was one of the most fun and beloved events on the downtown Troy calendar,” said Geoff Brault, executive director of the Downtown Troy Business Improvement District. “We are grateful to our sponsors, partners, vendors and the small business community for their interest and cooperation in bringing this awesome free event back to full force again. We can’t wait for everyone to enjoy Troy at the River Festival on July 17th.

Street parking in downtown Troy is free on Sundays. Free parking is also available at city parking lots and garages located on Fifth Avenue and Broadway, First Street adjacent to the YWCA, Congress Street and Fifth Avenue, Front Street behind the Center for the Arts, Streets State and River and River Street next to Green Island. Bridge. Due to street closures for the event, the State Street Garage is only accessible via Front Street from Congress Street. All lots are no more than a 10 minute walk from the River Festival footprint. Consider taking public transportation to the River Festival with CDTA. Visit for more information.

River Festival is sponsored by CDTA, Honest Weight Food Co-Op, Pioneer Bank, Price Chopper/Market 32, RadioRadioX and Times Union.

River Festival Special Events:

Musical performances:

On the RadioRadioX and Mirth Films stage (at the corner of State and River streets):

1pm – Gus Unplugged (Blackcat Elliot)

2 p.m. – The Whites FKA The Bremners

3:00 p.m. – Scotty Mac Trio

4 p.m. – The Chris Busone Band

At No Fun (275 River Street): live bands and DJs all day

At Kid’s Corner (Second Street and Broadway): Chalk Art, Face Painting by Remi, Twisty Balloon Fun, Animal Adventure Author-Led Storytime, Contemporary Circus and Immersive Arts Center, Tech Valley Center of Gravity, Whispering Willow Wild Care.

Lauren Halligan – Medianews Group File

The group Troy Samba prepares its performance at the River Fest a few years ago. (FILE PHOTO)

Mike DeFazio.  homemade DeFazio products to take away.  serves a customer at the Troy River Fest a few years ago.  (FILE PHOTO)
Mike DeFazio. homemade DeFazio products to take away. serves a customer at the Troy River Fest a few years ago. (FILE PHOTO)

Elizabeth J. Harless