WE COLLABORATED WITH FUCT ON A FEW BOARDS AND CLOTHES

Good morning!

We’re back with another collaboration, but this time it’s with FUCTone of the very first streetwear brands of the early 90s.

Founded by Erik Brunetti and Natas Kaupas in 1990 as a graphic design agency, it quickly grew into its own clothing company, known for pushing boundaries with provocative graphics and advertisements. Today, you don’t have to look far to see strands of FUCT DNA in brands like Fucking Awesome, Palace, and FTP.

FUCT has also inspired some of our own work over the years, so when Erik decided to join forces, we knew we had to make it a reality. We agreed to create images that tapped into that original FUCT spirit: something that elicits initial shock value, but evokes additional thought and introspection beyond something that’s just pure gore or junk.

When we came across this photo of Kim Jong-un, the light bulbs started going out at Jenk’s HQ. There was that FUCT factor: seeing one of the world’s most brutal dictators do something so childish and joyful. It was a reminder that in 2022 reality is stranger than fiction, and life can surprise us at any time in the most unexpected ways.

Without getting too philosophical about a t-shirt and graphic board, we’ll shut up and let you check out some more photos from the collab below. The shirt sold out pretty quickly, but we have decks made with the Generator cast, so you know they’re good.

More shit soon,
We

Elizabeth J. Harless