Why does Spotify want to become Barcelona’s new shirt sponsor?

Barcelona are set to have a new shirt sponsor next season – and music giants Spotify are said to be among the main contenders to win the contract.

The club only saw a shirt sponsor in 2006 – 107 years after its creation. But that has changed in recent years, with UNICEF, Qatar Airways and Rakuten all featuring on the shirt.

Let’s see how their Rakuten partnership is about to end and why Spotify could replace them:

Why would Barcelona be about to end their partnership with Rakuten?

Rakuten is a Japanese electronics company. They have a contract with Barcelona since November 2016.

They initially agreed a four-year deal with the club, becoming their main global partner in the process. The company’s logo is also featured on Barcelona shirts.

According to Mundo Deportivo, however, that could be about to change. Barcelona have ‘no intention’ of extending a deal with the Japanese company, ending on June 30. The report also states that Barca want a sponsor who can advertise the clubs on different media to increase revenue.

The club’s financial problems are well known. They operate on a salary cap that’s just high enough to be the seventh-highest in the division. Barca have sold or loaned many players to sign others, including Emerson Royal and Antoine Griezmann.

Meanwhile, club captain Gerard Pique and Sergio Busquets and Jordi Alba have all taken salary deferrals in recent months. In that case, it makes sense that Barcelona want to find new sources of income.

Why does Spotify want to sponsor Barcelona?

According to a report from Mundo Deportivo, Barcelona’s colossal fan base is turning to Spotify.

The Blaugrana have hundreds of millions of followers on their social media network, alongside the massive group of non-social media users who support them around the world.

Image Credit: Getty

Spotify’s user numbers are even more enticing. According to Statista, the music streaming giant had 172 million premium subscribers in the second quarter of 2021. Their subscriber base has more than doubled over the past five years.

Barcelona’s huge audience, coupled with Spotify’s incredible growth, means this partnership would make perfect sense.

Has Spotify ever been involved in football?

Spotify co-founder and CEO Daniel Ek is a huge Arsenal fan.

He confirmed his interest in buying the club after the Super League debacle last April which saw Gunners fans turn against current majority shareholder Stan Kroenke. However, the American rejected takeover bids from Ek.

The Swede had the backing of Arsenal legends Thierry Henry, Patrick Vieira and Dennis Bergkamp. Henry even told an edition of Sky Sports’ Monday Night Football that the band were “here to stay”.

So far, there has been no further movement in terms of the success of Ek’s takeover bid.

That’s not Spotify’s only involvement in football. They signed a partnership with Brazilian giants Santos in 2019, which saw the club get an official profile on the music streaming site.

Santos Spotify

Spotify also has partnerships with Boca Juniors and Sao Paulo.

Featured Image Credit: Getty

Elizabeth J. Harless